Reviews Help

If you’re a consumer or a business owner, you’ve most likely decided to contact a service due to great reviews. But where do you start with asking for testimonials and what platforms are the most important?

Here are a few of the most relevant review sites and methods. Trustpilot, Google, Yelp, Facebook and Amazon. According to 7 years of industry experience in online representation, these are the most effective platforms to request reviews to catapult your business. Let’s quickly review each platform.

Before the pandemic, Facebook switched their “Reviews” star rating to simple “Recommendations.” You have to leave at least 25 characters and you can now recommend or not recommend a page. Ask clients to follow and like your page so requesting recommendations can be easy and simple for Facebook users.

Google will not be dethroned! Most business owners with a dedication to their online presence attest to getting increased leads from Google after receiving reviews from satisfied clients. After, your Google business and/or Google Maps account has been verified, you’ll be able to request reviews for free. The recommendation is to send at least 1 review request through email and 1 review request through text per month.

Trustpilot boosts your spot in the Google search lineup even if you use the unpaid version. For this reason alone, get a business review account through this method. You need an email that ends with the same name of your website URL to easily activate your account. Emails that don’t contain your domain will cause the setup to be a little more difficult. Always provide at least 2 ways for the client to give a testimonial when emailing. Customers love options!

With Yelp, reviews don’t always stick. Yelp’s review algorithm takes into account how often each user gives reviews, how often the business gets reviews, the ip address of the reviews and more. It’s still a staple in the online presence of a business but you’re less likely to feel as in control of your rating. Also, language is important especially when asking for reviews on Yelp. “Visit us on Yelp” and emails that mention “We’re on Yelp” are the best method to capture testimonials.

Finally, many people forget to request reviews for their products on Amazon but it’s one of the quickest ways to grow your reach online. If you have products than can be sold through sites like Etsy, Shopify and Amazon, make sure to not only sell there, but request ratings and follow up with purchases!

When starting out, you may not have as many reviews as you’d like but do not compare yourself to others. Your consistent review requests will put you in the best position to gain more clients so you can properly grow and service them with passion.