Without making a big hoopla, I’m going to change the tone and #pointofview of my V.D.M. social media accounts. Here’s why:
1. Though I work with companies and independent contractors on certain projects, it’s just me making this content, so the “We” was a decision I choose early on with the thought of growth in the forefront of my strategy. I’ve now decided, I want to be excatly where I am, until I am where I will be…If that makes sense.
2. The elevated tone I was clinging to in order to attract a certain client no longer serves me. My content strategy left me feeling uninspired and my copy started feeling stale.
3. I have always had a deeply feeling temperament, so the professional persona I was building for the business made me feel that I was building someone else’s business. I’d rather show what I can create from a real Brittany, and gain like-minded clients from there.
All of this to say…switch it up. If you’ve stepped out on faith and began a business, but your content feels foreign or lacks warmth to you… ADJUST YOUR STRATEGY. I’m rooting for you.
#realthoughts#socialmediastrategy#contentstrategy#rebrand#rebranding#visiondigitalmarketing#ADJUST#PIVOT
Vision Digital Marketing LLC 